Product Code:
541129 (Softbound)
978-1-60554-112-9 (Softbound)
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Published by Redleaf Press

Maximize your family child care (daycare) program's enrollment and income with proven tips from Tom Copeland

Whether you are just starting out or have an established business, this resource provides the best marketing strategies for promoting your program and filling it to capacity—even during tough economic times. This second edition of Family Child Care Marketing Guide includes information to help you

  • Identify and communicate the benefits of your program to prospective, current, and former clients
  • Market your business using low-cost promotions, the Internet, and social media
  • Network with professional organization and agencies
  • Determine what rates you should charge
  • Resolve common marketing issues and evaluate your marketing plan

This guide also contains checklists, worksheets, and forms to complement your marketing plan.

Download the appendix forms

216 pages

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About Tom Copeland

Tom Copeland is the nation’s leading expert on the business of family child care. A renowned tax and child care business specialist and licensed attorney, Tom received his BA from Macalester College, more..