Effectively market your family child care program and maximize enrollment and income with this essential resource. Filled with marketing tips that are useful whether you are just starting out or have an established business, Family Child Care Marketing Guide, Second Edition, includes information on the many elements of marketing a family child care program. You will learn how to identify and highlight your program's benefits, get the most out of low-cost promotions, use the Internet and social media to promote your program, and implement the best marketing strategies to reach prospective, current, and former clients.

Softbound, 176 pgs.