At last, a child care marketing book that does more than list one-shot marketing gimmicks and instead presents marketing as a long-term plan! Murray does a fantastic job of taking the reader systematically through each step, providing thought-provoking questions and exercises to help child care business owners determine a plan that is unique to their business.
From helping the reader identify the needs of their business, to creating a marketing plan that will ensure they meet their goals, Murray provides a clear business plan that is easy to understand, follow, and implement. Filled with examples, templates, and exercises to guide even the most wary reader, Murray makes thoughtful marketing easier than ever!
For those who feel they don’t have the skill to write compelling copy for their marketing materials, Murray breaks it down to its basic components and helps guide you with plenty of examples. This process provides you with a fool-proof template for successful copywriting.
This book will show you how to do what it takes to get your quality program noticed and give it the business support to make it a true success. You’ll learn how to create a thoughtful plan that supports your goals, identifies what works and what doesn’t for you, and takes your business to an entirely new level. The Ultimate Child Care Marketing Guide is a must-read for every child care business owner!
Review
by: Patricia Dischler