The Ultimate Child Care Marketing Guide: Tactics, Tools, and Strategies for Success

Ohio-based business coach and marketing consultant Murray has 23-plus years of experience in marketing and business, focusing exclusively on the early childhood industry since 2009; as a professional speaker she has presented at various early childhood conferences on the topics of enrollment building, marketing, and management. She offers child care business owners and directors a practical guide to four keys aspects of effective marketing: using metrics to track and measure the marketing activities of a business; identifying the market for the business, and trends that impact that market; crafting an effective message through the words, images, and ideas used in marketing materials and efforts; and using various media, such as advertising, email, the Internet, and printed brochures, to most effectively promote a business. The material includes exercises, reproducible forms, and a glossary of terms. No subject index has been provided. (Annotation ©2012 Book News Inc. Portland, OR)
Reference and Reseach Book News April 2012

The Early Sprouts Cookbook is a fine pick for any concerned with early childhood nutrition, from daycare providers to early childhood teachers and parents. It packs in recipes for nutritious breakfast, lunch and snack dishes small kids will approve of and love - recipes that contribute to better diets. From recommended nutrition guidelines for young kids to an approach that incorporates the latest USDA and CACFP guidelines, this offers tips on working with families and kids to provide better nutrition, and is a top pick for any early childhood educator.
California Bookwatch

When I found Kris Murray, my business had gone from being a leading, innovative, state-of-the-art program to limping along through three years of roadwork and a sluggish economy. To be honest, I thought we might be nearing the end of a successful 27-year run. Marketing an early childhood business was foreign to me. Families had always just come, mostly by referral, and for many years it was not only enough, it was plenty. Kris’s marketing strategies surmounted the challenges of increased competition, defining new markets, and taking a hard look at ourselves to see what makes us different. Through using her strategies, we have increased our revenues by 50 percent in six months and are full once again. Kris did for us in six months what we could not do on our own in three years. Kris is the real thing—authentic, engaging, and results-driven.
Kids Korner Children's Center, Williamsville, NY

At last, a child care marketing book that does more than list one-shot marketing gimmicks and instead presents marketing as a long-term plan! Murray does a fantastic job of taking the reader systematically through each step, providing thought-provoking questions and exercises to help child care business owners determine a plan that is unique to their business.

From helping the reader identify the needs of their business, to creating a marketing plan that will ensure they meet their goals, Murray provides a clear business plan that is easy to understand, follow, and implement. Filled with examples, templates, and exercises to guide even the most wary reader, Murray makes thoughtful marketing easier than ever!

For those who feel they don’t have the skill to write compelling copy for their marketing materials, Murray breaks it down to its basic components and helps guide you with plenty of examples. This process provides you with a fool-proof template for successful copywriting.

This book will show you how to do what it takes to get your quality program noticed and give it the business support to make it a true success. You’ll learn how to create a thoughtful plan that supports your goals, identifies what works and what doesn’t for you, and takes your business to an entirely new level. The Ultimate Child Care Marketing Guide is a must-read for every child care business owner!

Even the best of intents need to market themselves. “The Ultimate Child Care Marketing Guide: Tactics, Tools, and Strategies for Success” is an advisory for those who have entered the child care business and want to reach out to potential clients, to inspire the trust needed to be an effective child care business. In a business of compassion and care, Kris Murray does well in explaining how to establish the professionalism and trustworthiness to excel in this field. “The Ultimate Child Care Marketing Guide” is a much recommended pick for business and child care collections.
January 2012 California Bookwatch