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Learn how to promote your quality child care services! The Marketing Guide will help you maximize your enrollment and income, and find inexpensive ways to promote your business. This invaluable book has dozens of marketing tips, including ways to attract new parents, how to set rates, and where to advertise. It's perfect for new providers or experienced professionals.

"This book teaches some marketing basics to help maximize family child care enrollment and income. The author reviews marketing ideas, including improving the appearance of your home, handling phone calls and interviews, and offering special services. The guide also describes marketing to current clients, focusing on communication, finder's fees, video-tapes, and evaluations. The author identifies some key organizations to approach to assist with marketing, such as resource and referral agencies and child care regulators, and discusses how to set rates. Suggestions for competing with a new child care center, and with unregulated providers, are included."

—Childhood Education