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The experts agree: we must reach children early and help them on the path to early school success or we risk losing them al- together. Children begin learning from the moment they are born, and over 18,000 families turned to us last year for advice and assistance in finding child care. They learned what quality care looks like, how to find it, and how to partner with teachers to make their children’s important early years the best they can be. Standing Up For Children Parents who understand the importance of quality early childhood care and education are motivated to take action. page 5