your enrollment, once prospects discover you exist. Your marketing plan is the
framework for all these processes to work together.
The information in The Ultimate Child Care Marketing Guide will provide you
with all the skills, knowledge, and tools you need to market to and find your
best customers — ones who are the best fit for your program’s offerings — and
keep them with you until the children outgrow your program.
Now Take Action!
You, as the owner or director of your program, need to be the responsible and
accountable party to ensure that your marketing is optimized and that your
enrollment-building processes are in place. Don’t expect anyone else to fully
understand what it takes to get your program enrolled to capacity and keep
it that way over the long term. You must be the marketing champion of your
early childhood enterprise! Leaders who delegate this all-important responsi-
bility make the mistake of thinking someone else will care enough to make
sure your best prospective customers discover and contact your program, take
a tour, and enroll. Please don’t make this mistake.
The Ultimate Child Care Marketing Guide is divided into four parts, one for
each marketing pillar. Following each part, you’ll find a section called Now Take
Action! containing a series of questions to help you implement what you’ve
learned right away. I strongly believe implementation is the key to success. You
aren’t going to see many results when you just think, study, and talk to your
peers and staff — you simply must take action to see results. Implement the
action steps with as much speed as you can muster, and don’t implement just
one at a time. Employ as many action steps as you can, all at once, a technique
sometimes referred to as taking massive action. The biggest benefits of taking
massive action are fast results and a huge boost in momentum. The progress
you make when you take massive action will inspire you to keep taking more
Are you ready to get started? Great! As my dad always used to say to my
brother and me when we were little, “Let’s roll!”
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